I’m Colleen Carswell and I help hotel leaders exceed guest expectations and create multi-generational brand fans!

I started my career in hospitality in 2007 onboard Royal Caribbean cruise ships and have since served in sales and catering throughout luxury resorts, city hotels, conference centers, and private country clubs.

Formerly a hotel director of sales, I’m now known as the hotel-hopping homeschooling mom of four, embracing an exploration-education lifestyle with my family. Throughout our travels I consult with hotel leaders on unique and creative ways to enhance experiences and wow their guests.

Take a peek below and let’s connect!



As Seen In: 

Helping hotels increase revenue through enhanced amenities, experiences and service.

Family Travel Expert

Combining extensive industry knowledge along with her unique experiences as a hotel-hopping homeschooling mom of four, Colleen helps hotels better serve families. See why this USP is so important:


Hotel Solutions Strategist

As a Hotel Solutions Strategist, Colleen consults with hospitality executives, owners and department leaders to assist them in training their teams on exceeding guest expectations. 


DIY Wedding Enthusiast

After planning over 1,000 weddings for budget-smart couples – and in an effort to enhance the experience for couples and vendors/venues alike – Colleen created DIY Wedding Planning Made Easy. 

Creating Multi-Generational Brand Fans

Colleen’s motto is this: if you can win over the kids while simultaneously making parenting on-the-go easier, you will have a brand-loyal customer for life. Parents aren’t just parents. They are people with incredible reach as business owners, CEOs, and community leaders. Going above and beyond to intentionally impress them in their personal life is strategic and smart business.

From the way hotel staff interacts directly with kids to the enhanced family-friendly amenities and customer service provided, Colleen consults with corporate and boutique hotels and management companies to show them step-by-step how to differentiate and increase revenue.

If you’d like to learn more, email Colleen directly or click the below button to book your complimentary discovery call.


Colleen has the ability to dive-deep, grasping the ‘actual’ issues and develop solutions. Her warm and ingratiating personality makes her ‘one of the team’.

​​Colleen exhibits one of the highest qualities of organization and productivity that I have seen in my 20+ years in the industry. She has a solution based mentality and approaches staff with positive energy and clear communication.

​​Colleen is a dedicated and driving force who ensured our members and guests received the best possible service to make their experience at the club a memorable one.

 Helping You Achieve Success

Looking to elevate guest experiences + equip, empower and engage your team?

Optimizing team on-boarding processes

Developing standard operating procedures (SOPs)

Identifying and maximizing revenue opportunities

Reviewing sales and marketing optics

Initiating ongoing training and development programs

Conducting company culture assessments

And more!

Optimize Your Teams

Throughout her career, Colleen has lead, mentored and developed entire event, sales, catering, and banquet teams – both remotely and on-site, from novice beginners to industry pros – so they may be fully equipped to deliver exceptional event experiences.

Colleen strategically focuses on the skills, systems and structure needed to execute and elevate guest experiences as well as how to increase the lifetime value of each client through sales, marketing and service initiatives. 

Her true brilliance shines through her love and appreciation of all people, in all roles.

Just as the smallest of event details must come together effortlessly to form the larger whole, Colleen makes every member of a team feel worthy, valued and important. Colleen’s innate ability to embrace and encourage a persons unique perspective, motivations and talents allows her to strategically develop both the individual and the collective so they may thrive as a team.


From florists to DJs, wedding venues and vendors alike are using Colleen’s signature online wedding planning program, DIY Wedding Planning Made Easy™, to help their teams be better positioned to deliver an excellent event experience for their DIY, budget-smart wedding couples.

Instead of couples and professional vendors feeling overwhelmed and frustrated with the planning process due to lack of information, Colleen works directly with DIY brides, providing a step-by-step process, easy to use platform, professional tools, resources and templates, and supportive online community.

Vendors and venues offering DIY Wedding Planning Made Easy to their clients are seeing:

  • Less time spent by venue management fielding questions prior to the wedding day
  • More time available for venue management to book weddings, generate revenue, and tend to venue-specific wedding logistics
  • A unique value-add for couples looking to book their wedding venue
  • A new revenue stream opportunity
  • A professionally completed production schedule by the couple – including timeline, design plan, inclement weather plan, contacts, and more – all helping venue management to more efficiently prepare BEOs, communicate with vendors, and execute an exceptional event
  • An elevated experience for engaged couples, regardless of budget – including a seamless, stress-free wedding day – resulting in more word of mouth referrals and couple testimonials

Partnered wedding vendors receive a special discount to pass along to their clients or can opt to join the affiliate program. If you’re ready to get started in optimizing your revenue, time, and elevating event experiences at no cost to you, click below to schedule a call to learn more.